Britta Riede Harrison Essay Example | Topics and Well Written Essays - 500 words

Britta Riede Harrison - Essay Example These social techniques include driving, analytical, amiable and expressive. The four social styles the leader should know fall into three dimensions; responsiveness, versatility, assertiveness. Assertiveness is gauged from one’s tendencies to tell or ask in interacting with others. The â€Å"ask† tendency is more reserved whereas the â€Å"tell† tendency is more outgoing. Responsiveness is a perception of one by others as to whether he displays control in situations or shows his feelings and emotions. In this dimension, one can be more emoting or more controlling. Responsiveness can be expressed verbally based on the tone, subjects being discussed and the descriptions given, and non-verbally based on gestures, body postures and facial expressions. When fitted into these three dimensions, definite traits manifest in the 4 social forms. Knowing these traits is crucial for anyone in a leadership position. For instance, as he can understand himself and his subordinates better and possibly predict their reactions when faced with different situations. He is also able to assess his own character intelligently and make necessary adjustments. Analytical style is characterised by seriousness, exaction, indecision and manifestation of logic. Driving style is characterised by one being independent, formal, practical and dominating. Amiable style is characterised by dependability; supportive, pliable and openness and expressive style is characterised by animation, impulsive, being forceful and opinionated. Identifying ones social style is very critical in dealing with tension as a leader. You get to know how others perceive you, how to go about tension and other’s back-up styles and to talk about other’s tension but not one’s own in conversations. It is true that some tension is needed for optimum productivity, but too much tension lowers productivity and so does too little tension. Relationships go down in the

Viral Marketing Campaign for the Movie Cloverfield Essay

Viral Marketing Campaign for the Movie Cloverfield - Essay Example The marketing for this movie was solely based on exploiting the adventurous instinct of the humans and a deliberate effort was made to create an environment that greatly boost the chances of the movie to do good on the box office and it did. Many sites on the internet boasted the marketing campaign of the movie which many termed as mouth watering technique to money and consumers closer to you. The recent presidential campaign of Barak Obama is also dubbed as viral marketing technique to raise funds for his electoral campaign as he has been able to better the fund raising efforts more than the money making machine of Clintons’. Thus no technique, no source has been more effective and efficient than viral marketing in terms of exploiting the social bond between people. In a world where community concepts are being limited to the FACEBOOK.COM and ORKUT.COM virtual spaces, viral marketing is something which have the power to tap the changing social structures of the society. So what actually Viral Marketing is? The subsequent section will discuss about it so be prepared to read about one of the most fascinating tricks of modern corporate world Viral Marketing is a technique which uses already existing social networks to produce and increase awareness of a brand or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of Pathological and computer viruses. In its essence, viral marketing is marketing phenomenon where people use to spread word of mouth for a product or service and it spreads, it tend to get much bigger and bigger in its scope and influence. This kind of viral marketing can take place through various means mainly through the use of internet. The sources on internet include video clips, flash games, eBooks etc. since most of these tools are feely available to most of the people using them therefore it becomes fun and adventure to follow the marketing techniques