Sunday, January 19, 2020

Old Chinese Old Allegory

â€Å"A wooden cask is made up of many planks, once one of the planks is crashed, the cask can not store water any more†, goes an old Chinese Old Allegory but has a collective responsibility with other planks towards the well being of the wooden cask. The plank does not belong to itself. The damaged plank harms the cask’s capability. Like the plank, I do not just belong to myself. Now, I am the captain of my school basketball team. I had taken a lot of basketball games before I became the captain. There is a game that I bet I can hardly forget in my whole life.â€Å"Overhead pass, Zhu! † Wang, my teammate said, waving her hands aside, I was running with the ball towards the short girls who decided to block me, because I thought they do not have the ability to block me due to their short statures. ‘Zhu, come on! ’ spectators shouted. Yes! I evaded a girl successfully. ‘Brilliant! ’ spectators shouted again. Yes! I evaded another girl†™s ‘talon’ secondly. ‘Come on; Come on†¦Ã¢â‚¬â„¢ I felt my pulse rated quickly. The yelling and the attentions, which were given by almost all the spectators, made me craze. ‘Overhead pass, Zhu’ Wang shouted again.But I thought I could take the goal myself. I wanted to show my skills during the out-two count. Suddenly, I felt that there was just me, basketball and spectators in this world and my feeling was; I belonged to myself. I felt I would succeed soon†¦ ‘AH~’ all at once, a girl was running towards me. Before I could understand what was happening, I lost the ball. I found that, time, all the yelling and my pulse almost stopped at once. I could only see my teammates’ blue grimaces, which hurt me so much. Distraught, I suddenly notified my teammates who were present.So there they were, with me. I was not fighting alone. I had my comrades, I had my friends. Their grimaces made me feel hurt and guilty. I should not ha ve been selfish. I should have known that, I belonged to the team. I should have passed the ball to Wang. She was in a wonderful position to score. It was our last chance to win. If we got the score, we could have beaten our opponents, it was my fault. Now, we did not have enough time to win. Losing this chance, we were destined to lose this game. Finally, we lost our game, one point! We were so desperate that we could hardly believe it.This game left me with so many things to think. I felt like I am a little plank. The so called success, which collided with the team’s interests, could not last long. At most, it was just a beautiful personal short show. I do not just belong to myself, sometimes, I should not just consider myself. I have the responsibility to my team, to my school, to my home and even to my society. I cannot let my memories stick to the lost basketball game. If I was given the opportunity again, I would appreciate that, as a plank, I should do everything in my ability to keep my cask full of water.

Saturday, January 11, 2020

Public Human Resource Management Essay

Please respond to the following: * Analyze the topics discussed in Chapter 1, with the exception of the laws. Select two topics and discuss two positive effects and two challenges the topic poses for human resource departments in the public sector. Performance Managementfor human resource departments it is important; to utilize the skills, focus and provide incentives for employees that are based on performance to achieve the organization’s goal. Human resource departments need to provide training and programs that are accessible to help enhance members of the organization’s learning with constant changes in policies and procedures. Two challenges posed to human resource departments; the inability to provide essential information to access or evaluate an employee’s performance accurately, Failure to provide quality and satisfactory customers services to connect with a task group with the strategies and plans the organization has implemented. Improvement in Labor Managementfor human resource departments it mean networking and communicating with various industrials and labor force can be a way to improve relationships even though they may not agree on some issues. Implementing policies and strategic plans that will benefit the public and private globally as well as nationally is vital in society today. Challenges posed to human resource departments; a human resource department or union disputing and failing to negotiation and resolve an issue, Trends in the change or advancement of technology and the ability of human resource departments to deal with the change especially in a global labor market. The outsourcings of jobs and employees that perform their jobs without being in a traditional workplace can create challenges for human resource departments when there is less or no communication among staff. Two topics that have an effect for human resources are 1) Recruitment and 2) Training and development. Two positive effects for recruitment is that there is a need to  fill 300k positions annually, and their is a need to attract quality applicants. Two challenges for Recruitment are recruiting qualified applicants, and keeping up with the rapid pace to hire the most qualified applicants. Two positive effects for training and development is that it will allow employees to take advantage of gaining knowledge to increase their chances of getting promoted. It will also allow companies to attract the best employees. Two challenges would consist of the cost for setting up training and development, and the alloted time allowed for an employee to complete neccessary training. Week1-Dq2 â€Å"Public Human Resource Management in the News† Please respond to the following: * From the e-Activities, discuss the current event you reviewed from the selected agency and determine the cause of the issue, noting if the cause was due to neglected public bureaucracies from elected and appointed officials. Discuss at least two results of the issue. Using USA.gov, I chose to investigate the United States Postal Service (USPS) agency. I was aware that this group was in financial strain for some time, but I found it interesting to review some of the latest information regarding key problems and possible solutions. Currently, the USPS operates with about 650,000 unionized personnel. Employees sort, package, transport, and deliver the public mail. Although the organization charges for its services (postage rates, etc), as an agency, much of its budget is subsidized by public funds. In discussing the current situation, the Washington Post reported, â€Å"first-class mail volume [is] plummeting as Americans conduct more business and communications through the Internet.† Perhaps what is most important is the fact that this trend is continuing as the USPS reportedly lost $16 billion in the 2012 fiscal year. For this reason the USPS issue has been debated in Congress for years and has recently been one of several key debates for lawmakers during the â€Å"fiscal cliff† dilemma. In the past Congress has had difficulty deciding whether to adopt solutions such as suspending Saturday delivery and limiting other specialty services. Also, there is the question of how much public money should go to USPS employee retirement benefits and labor contracts. To many individuals, this is traditionally seen as a bureaucratic problem; however, personally I do not believe that the problem is purely the result of public  sector negligence. Like many government services, it is more likely that the answer lies in serious reform rather than complete suspension. Interestingly, I located an article about the nonprofit – National Academy of Public Administration – that suggested a kind of public/private hybrid approach to fix the USPS’s difficulties. The concept entails â€Å"farming out† much of the behind the scenes process while a federal letter carrier would still handle front-line delivery services. What is apparent is that there are several significant results from this issue including the continuing postal rate increases, the reduction of service (e.g. limited post office hours), and continued legislative debate of whether this public service is vital enough to continue to ask taxpayers to subsidize what seems to be a failing business formula. http://www.usa.gov/directory/federal/us-postal-service.shtml http://www.washingtonpost.com/politics/think-tank-to-study-privatizing-most-postal-service-operations/2013/01/03/2adc0b08-55ed-11e2-8b9e-dd8773594efc_story.html http://about.usps.com/who-we-are/postal-history/universal-service-postal-monopoly-history.pdf http://www.gao.gov/assets/210/203772.pdf wk2dq1 â€Å"Building HRM Capacity† Please respond to the following: * Imagine you are the consultant for the agency you selected in the Week 1 e-Activity (you may choose from one of the e-Activities). Assume the selected agency is large but poorly performing in a highly visible public program which did not have performance measures for employees. The public program serves over two million citizens across the 52 states. Propose and provide a rationale for two change strategies to address the agency’s performance. * Propose two methods of performance measures for the department to meet within six months. Provide a rationale for each method. * In week one I selected to analyze the United States Postal Service (USPS). Over the past decade this agency has been under increasing scrutiny regarding operation costs, procedures and personnel. Since last week’s discussion I took a few minutes to speak to my postal carrier in order to gain some perspective on internal communication within the agency. It was  surprising to learn that the departments within the organization are isolated in such a way that – with exception to â€Å"water cooler† talk – most USPS workers have about the same understanding of the agency’s problem as the general public. * * After reading the â€Å"Instructor’s Insight† supplemental article, I started to consider how the USPS personnel might benefit from a more constitutional administrative approach. Like many, I have noticed that customer service (or just simple pride in the job) is severely lacking with many USPS employees. Considering today’s job market, one would assume that individuals would take their work and team management very seriously. One might also say that it appears that some postal workers are immune from accountability. * * This said, one of the strategies that I would implement would be to reform the organizational culture. It should be a privilege to be employed by – and serve – the American people, while also being trusted to process citizens’ personal property. I agree with Newbold’s (2010) article, in that, public personnel members should pledge to uphold the U.S. Constitution through their service. I also feel that department management should be given the authority to make certain that this new attitude sustains. A simple professional attitude change within the organization can lead to greater productivity, and it could be measured in 6-months via public reaction (exit surveys, media reports, increase in sales, etc). * * After reading Chapter 2 in the Riccucci (2012) book, it also became apparent to me that the method in which recruiting and managing personnel could also benefit from change. In the section regarding â€Å"Strengthening Teaching† Klinger (2012) writes, â€Å"†¦transition includes ethical competencies: the ability to balance conflicting expectations like employee rights and organizational effectiveness†¦ (p22)† Balancing job productivity and employee needs is a challenge in almost every industry. Perhaps another solution might be to focus not only on hiring quality personnel, but continually reassessing employee qualities and how it might best serve the organization. * * Individuals can be motivated by compensation; however, exceptional performance tends to stem from passion. My recommendation would be that 21st-century HRM has to be focused on the individual’s strengths and weaknesses and not what the worker’s union requires. This in my opinion is currently a shortcoming of the USPS. Therefore, I would offer a 6-month challenge that involves department managers communicating with each staff members – every 2 to 4 weeks – and document at least one unique item that each staff person could offer that would benefit the USPS operation team. I believe that with a slow transition, personality can be infused into traditional staff procedure which will lead to empowerment and greater productivity.

Friday, January 3, 2020

Marketing Strategies For Marketing Efforts - 1869 Words

One-to-one marketing involves targeting the best customers a company has, to form close, personal relationships with them; in order to get all those customers exactly what they want. It is an idea that was proposed by Don Peppers and Martha Rogers in their 1994 book The One to One Futuree. One-to-one marketing sets a collaborative relationship between sellers and customers, and a trend toward highly targeted marketing. One-to-one marketing involves five steps 1. Establishing short-term measures to evaluate your marketing efforts, which helps in determining how you measure your marketing efforts. For example, will you use higher customer satisfaction ratings, increased revenues earned per customer, number of products sold to customers, transaction costs, or another measure? 2. Identifying your customers. All the information about your current customers, including their buying patterns, likes, and dislikes are gathered as much as you can, by including opt in questions that allows you to legally gather and use their phone numbers and e-mail addresses when conducting business with them. This enables you to remain in contact with them for follow up purposes. 3. Differentiate among your customers by determining who your best customers are in terms of what they spend and will spend in the future ( customer lifetime value), and how easy or difficult they are to serve. Identify and target customers that spend only small amounts with you but large amounts with your competitors.Show MoreRelatedMarketing Strategies For The Sales And Marketing Efforts For Biokinemetrics1401 Words   |  6 PagesBiokinemetrics Brand Platform This Brand Platform represents the foundational cognitive strategies for the sales and marketing efforts for Biokinemetrics. 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In other words, it is a total system of interactingRead MoreGreen Marketing : Think Before You Act Essay1326 Words   |  6 Pages3.3 Case 3: Green Marketing; Think Before You Act 3.3.1 Introduction The report entitled Green Marketing: Think Before You Act; a primer for businesses ready to share their sustainability story is taken from Strategic Sustainability Consulting published in April 2012 which is written by Davinder Aulakh. The paper mainly focuses on green marketing and associated risks of greenwashing. It also provides the important role of different standards and certifications in green marketing. It offers an analyticalRead MoreMarketing and Easy Ref994 Words   |  4 Pages1—Introduction to Global Marketing TRUE/FALSE 1. When practicing international marketing, a company becomes more involved in local marketing environments than it does in export marketing. ANS: T PTS: 1 DIF: Easy REF: p. 7 NAT: Analytic 2. Regional and political integration favor a pan-regional marketing strategy. ANS: T PTS: 1 DIF: Easy REF: p. 7-8 NAT: Analytic | Diversity 3. The formation of NAFTA encourages more multinational companies to adopt multidomestic strategies. ANS: F PTS:Read MoreThe Meaning of Marketing Strategy1470 Words   |  6 Pagesï » ¿The meaning of marketing strategy The contemporaneous business society is extremely dynamic and forces the economic agent to develop and implement a wide array of tactics in order to overcome the challenges raised by various categories of stakeholders. For instance, the organizational staff members are becoming more demanding and also more valuable, generating an internal need to better manage and retain talent, as well as an external competition among employers. Then, the forces of globalizationRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pageshow to design business portfolios and develop growth strategies 3. 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Thursday, December 26, 2019

Reading And Writing Of Reading - 976 Words

Are reading and writing connected? Reading and writing have always been strong elements, in our lives, studies have shown that reading affects writing and vise-versa. Stephen King said, â€Å"If you could put together a model car or assemble a piece of furniture from directions you could write a sentence†. He states the importance of two powerful elements, reading and writing, and by putting them together we could make something out of them. I can come to terms with the fact that reading and writing are the key elects to many opportunities although it has not always been easy to convey. Reading and writing together are both the path to improving our vocabulary and expanding of our knowledge, even though certain people will argue differently, and say that only one (reading or writing) of them is the key element. First, the important connection that reading and writing has to our vocabulary is that we expand our mind and our words as well. Elements like reading and writing are both major factors on what someone can accomplish, reading helps us become better writers in writing an essay or even a book. It also starts from the time we start going to school, that we learn how to read and write, how to sound our consonants and vowels. Instilling in us from the beginning the importance of reading and writing; are our teachers, preparing us for our future, academically and in the workforce. Roseanne Rocha Tavares once said, â€Å"In recent years many authorities have called for the necessityShow MoreRelatedReading And Writing Of Reading1156 Words   |  5 Pagesthat come from learning about reading and writing. Such skills as reading road signs, writing your information down on job applications, and being able to read regulations and laws are all possible due to learning how to read and write. The se skills are critical to learn at a young age because it helps students with academics, affects how quickly the everyday person can read or write in the future, and impacts the jobs citizens can get after graduating. Reading and writing has impacted me in a numerousRead MoreReading Writing : Reading And Writing862 Words   |  4 PagesReading and writing isn t and was never my thing in early education. Reading always intimidated me, it wasn t relaxing like a lot of people had told me. I could never find a good book that caught my interest and that I wanted to finish. I despised reading out loud in from of my classmates. My problem wasn t that I just disliked it, it was that I thought I was bad at it. I stumbled on words that seemed like everyone else knew. I was unconfident, unappreciative, and unmotivated when it came toRead MoreWriting, Reading, And Reading898 Words   |  4 PagesPersonal Statement #1: UC Irvine Writing and reading, to me, work harmoniously. They go together like peanut butter and jelly - although I am not that fond of peanut butter. Nevertheless, it is essential to read in order to experience growth in one’s writing. As it is essential to write, so there could be more voices and more books of ones liking out in the world to read. Reading was one of my favorite activities as a child (and still is). Books took me to other realms and made me experience feelingsRead MoreImportance Of Reading And Writing827 Words   |  4 Pagesdescription in my writing to help the reader feel like they are a part of the story. I would describe myself as a novice reader looking to become an avid reader. Whenever I do choose to read, I find it to be a great way to escape reality. I feel I am going to another place and time. I become invested in the characters and feel like I am a part of the story. Writing allows me to express my thoughts. I love to create a story line and help the readers to picture the scene. 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She works at University Hospital as a patient care assistant in the Seidman Center . My cousin LaTeeka has a warm heart; for saving lives. The second person I interviewed, also in person, was my best friend Jessica. She is a registered nurse and works at Cleveland ClinicRead MoreThe Importance of Reading and Writing655 Words   |  3 PagesImportance of Reading and Writing Reading and writing are both important; you can’t have one without the other. They are skills that are increased constantly due to little things that most times are not noticed. Whether it is from a book to a poem, there will always be a way that it helps out your school performance. Reading and writing in general only helps absorb information, and enhance leisure or school related writing tasks. It has also made life itself so much easier because reading and writing

Tuesday, December 17, 2019

Marketing Plan For A Job For Small Business Owners Essay

INTRODUCTION Sales are the name of the game if you run your own business. But being good at selling is rarely the reason that the entrepreneurs get started the first place-passion; expertise and the desire to be your own boss are the main drivers. The truth is that selling is often one of the difficult aspects of the job for small business owners. Having sales strategy will help to focus the attention and ensure that organization can make the most of the every opportunity. Improving sales starts with having confidence and what company have to offer and understands the needs of the customer. This applies to selling products to wide customer base or pitching the key contracts in nearby sector. Having a plan is essential the organization will need to identify prospectus, create sales forecast, generate leads and convert those leads in to sales. If the organization rely on few key customer, it’s worth brushing up on the sales executives presentations and negotiation skills and als o need to master the art of networking to make new connection. Distribution is the method the organization use to get the products or services through various distribution channels to the ultimate purchaser or end user. It is how and when the consumer buys the company’s product. It is vitally important activity that focuses on how to reach the target market, location of the target market, transportation of the stock, convenient means for customers to obtain the products or services and understandingShow MoreRelatedThe Key Elements Of A Successful Business1423 Words   |  6 Pagesresearch in small business. I want to know what it takes to build a successful business. What are the skills needed to start a new business? What are some of the steps to building a business model and plan? I am working on getting my degree in business. I am a general manager and will be soon help the company expand in opening two new stores in the next few months. This is something that is exciting to be able to expand the brand. This experience will help me wh en I am ready to own my own business. I knowRead MoreHow to Use Social Media for Small Business Essay1229 Words   |  5 Pagesthe most cost effective marketing tool available that allowed businesses to manage brand reputation, advertise, served customer, broadcast, and network (Fine, 2010). The social media has become a widespread phenomenon and global trend because of the popularity of Twitter, Instagram, Pinterest and Facebook (Hinchcliffe Kim, 2012). In the recent study conducted by LinkedIn, 94% of small businesses use social media as a marketing tool and 49% use it for research to grow business (Weiss, 2014). The socialRead MoreSmall Business Development in the United States Essay1129 Words   |  5 PagesSmall businesses were once the backbone of the United States economy. After a time these business owners expanded, merged, and bought other businesses. This historic business trend has created some the well know corporations we know of today. One example would be the devel opment of Wal-mart. Today, small businesses operate in the shadows of â€Å"big box† stores. However, small business owners account for more than 90% of, but only less than 5% or 10% of the GDP, â€Å"gross domestic product.† As a managerRead MoreBed Breakfast Marketing Plan1349 Words   |  6 PagesMarketing amp; Organizational Plan: Lester Estate’s Bed amp; Breakfast Inn Marketing amp; Organizational Plan Lester Estate’s Bed amp; Breakfast Inn Discuss the marketing research process for the product/service of the new venture. â€Å"The most effective way to begin is for the entrepreneur to sit down and make a list of the information that will be needed to prepare the marketing plan (Hisrich, Peters, amp; Shepherd, 2010, p. 227).† Market research will be conducted to get a betterRead MoreMarketing Plan For Product And The Managers1211 Words   |  5 PagesSecond, marketing helps the business find out customer needs, use different selling plan to improve the sale of the goods or services and then satisfy the needs. Marketing design the plan for the product and the managers can follow the four condition, product, price, place and promotion, means the 4Ps of marketing, to decide the final plan. Understanding the customer needs are important in marketing. Because different type of customers have different needs. Then, customer always be the main focusRead MoreTaking a Look at Five Star Carpentry1768 Words   |  7 Pages BUSINESS PLAN Five Star Carpentry Table of Contents 1. Executive Summary 1.1. Product 1.2. Customers 1.3. What Drives Us 2. Company Description 2.1. Mission Statement 2.2. Principal Members 2.3. Legal Structure 3. Product/Service Line 3.1. Services 3.2. Pricing Structure 3.3. Service Life Cycle 3.4. Intellectual Property Rights 3.5. Research Development 4. Market Research 4.1. Industry 4.2. Customers 4.3. Competitors 4.4. Competitive Advantage 4.5. Regulations Read MoreSwot Analysis - Auto Parts Store1325 Words   |  6 PagesAuto Parts Store Business Plan Analysis July 18, 2010 Southeast Racing Parts (SRP) is a proposed specialty auto parts retailer focusing on the amateur car racing set. SRP is an imaginative business venture with a positive prospect for growth and expansion. The business plan demonstrates a majority of strengths and opportunities with only a minimum of discernable weaknesses and threats. Most of the potential negatives in this business plan are small, manageable, and can be overcome. After carefulRead MoreMarketing Plan For A Merchandiser Specialist847 Words   |  4 Pagesservice that I will provide is a merchandiser specialist for small and â€Å"mom and pop† businesses. A merchandiser’s specialist provides vital information on the best course of action and achievements a business should pursue in order to be successful and compete with online merchants and big box retailers. A merchandiser specialist essentially creates and implements a marketing plan that consists of promoting the sales of products using marketing res earch data, customer feedback and creativity. Also,Read MoreInformation and Technology Development Software: Scrum1514 Words   |  6 Pagesparticular area such as a Marketing Department. As a function, Marketing works around projects such as Advertising Campaign, Emails, Products Researches, Social Media, and more. Indeed, in an unstable environment, Traditional Project Management can lead to failure if changes are too impacting and important regard to the final product. Traditional Project Management involves a waterfall methodology to manage projects. It follows a weel structured stage plan. Those plans used to be quarterly, yearlyRead MoreAustralian International of Kenyan Descent948 Words   |  4 PagesFebruary 2013. Situated in the heart of Kuala Lumpur, it provides English language training for non-native speakers. The focus of their business is almost exclusively for international students. As part of its service, the center also manages the applications for VISA for the students, whose needs ranges from a month’s to a year’s stay. As a part of its marketing strategy, the center is located centrally at a prime location; its course syllabus and content is provided by the renowned Headway; it

Monday, December 9, 2019

One Thousand Times Before the Light Shines free essay sample

What if Thomas Edison would have given up after his 552nd attempt to invent the light bulb? Perhaps we’ll still be lighting candles during the darkness, countless inventions would only be a rumor, and this sentence would have been written on a typewriter rather than a computer, since the typewriter doesn’t need electricity. Edison kept trying and tried one-thousand times until the light bulb illuminated. What’s more inspiring is what Edison had to say to a reported who asked him, â€Å"How did you feel to fail 1,000 times?† Edison replied, â€Å"I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.† Someone said to me once: â€Å"dare to take risks,† and that’s exactly what I did. Throughout the seven years that I’ve been living in the U.S. I’ve experienced several disadvantages that undocumented immigrants face daily. I recall that during High School, I was rejected to several clubs and unique opportunities only because I couldn’t fill out the social security box. We will write a custom essay sample on One Thousand Times Before the Light Shines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The same occurred when I applied for a job and a driving license it was rare for me to find an open door. Last autumn, I knew that I would probably not go very far without that alien number, but I still decided to take the risk to apply to colleges that were out of my league in terms of cash. I decided to take the risk and not have a plan B, because â€Å"plan B† meant staying at home. Furthermore, I yearned with going away from home and leave behind me all the trouble and drama that occurs there. I knew that my parents’ constant quarrels would become a greater impediment in different aspects of my life, but most importantly, I questioned whether if I would be able to fully concentrate on my studies? For the first time, I desire more autonomy in my life, learn without interruptions, and explore freely the different passions that allow me to express myself as an individual. It all sounded so simple and easy, but that wasn’t the outcome. The result was rather disappointing and I must add that it was â€Å"rough† for me to accept the hateful reality that I had no place to go after High School. Nevertheless, I ought to recognize that since I took a risk it was either win or lose and this time I lost. Although, I did felt defeated, ashamed, and I fear that anyone at school would dare to ask me: â€Å"where are you going?† Because, I would only begin to tremble and my mind would turn utterly blank. But, soon all those feelings vanished and I understood that I had to get back on my feet. The road to success contains several stones that may challenge my character and even have the potential to make me stumble, but if reaching the finish line is my goal then I must rise once again. Besides, stumbling is part of our life; didn’t Dr. Seuss fail to get published twenty-seven times? Didn’t Oprah Winfrey have many setbacks when she was starting her career? One of those stumbles was when she was fired from her job as a television reporter because she was â€Å"unfit for TV.† Or Vincent Van Gogh, who only succeed in selling one of his paintings during his l ifetime, however did that stop him from completing more than two-thousand works? No. Failing has not halted my driving passion for life and for trying. Guess what? I’m no longer embarrassed to admit that I fell down, because I’m certain I tried my best. I think failing has allowed me to strengthen my character and to understand, from a very early age, that life is filled with that word we all quiver when we heard it, â€Å"failure.† But it’s important that whenever we fail, to see it as just another step until the light bulb shines its bright light, the way Edison said.

Monday, December 2, 2019

Latcho Drom Essays - Indo-Aryan Peoples, , Term Papers

Latcho Drom In one paragraph describe the subjects of the documentary. Tell who they are, where the live, and why the film was made. Through the bittersweet music of the Gypsies, or Roms, and striking photography of India, Egypt, Turkey, Romania, Hungary, Slovakia, France, and Spain, ?Latcho Drom' does just what it sets out to do: evoke both the sorrow and the joy of this nomadic people, whose strong sense of community and tradition enables them to survive their treatment as outcasts. This documentary gives a panoramic view of the extraordinary variety of the Rom's songs, music and dances in more than eight countries. It captures the resilient perseverance of the Gypsies through years of persecution and poverty. The treasures of Gypsy heritage throughout the world, from India to Spain, make up an exceptional musical palette... Since leaving ancient India around the year AD 1000 on their westward journey, the Gypsies have constantly contributed to our cultural life in a multitude of ways. Scapegoats of our sedentary world, targets of the most primitive social rejection or the most rabid literary or cinematographic romanticism, they pursue their quest far from our technological and social upheaval. The Gypsies live a constant paradox: in spite of their refusal to be integrated, they have become the (sometimes exclusive) repository of the culture of the country they inhabit. Throwing tradition and fashion to the wind, the Gypsies have always used their versatility and sense of improvisation to adapt their musical style to others they discover during their travels. Each time traces of the previous country mark them as foreigners who stick out amid their now hosts. The director, Tony Galtif himself is a descendant of the Rom tribe. In this documentary is his effort to create a dazzling musical and anthology of this forgotten culture. Mixture of good and evil: In the scene where a small boy and his mother are waiting at a railway station, the director tries to bring out the belief of the Rom people about human nature being good. In that scene, the boy offers a small amount of money to one of the Rom musicians to play him a song, the musician laughs at the boy, takes the money and puts it back into the boy's pocket, and then plays music for the boy for free. His group joins in, and they play delightful music for the small boy. This is a really touching scene, I thought. On the other hand, the gypsies through their songs and music, depict their history. A history which has always been stained with sadness. The gypsies have been persecuted wherever they went, they were never considered part of any society other than their own. The gypsies strongly curse their fate, and show their unhappiness towards these societies of people who have never given them any acceptance. Man subjugated by nature: The gypsies sing of their history, with a sad tone. They believe it is their fate to be "wanderers". They strongly resent this fate, because it has brought with it sadness. Life demands to have at least some constants, but in the lives of this gypsies, the only constant is their change, their journey to a new place. Over these years, not much has changed about their life, they are still persecuted. This has lead to the strong fortification of the belief that they have little control over their fate, and that they cannot surpass the conditions that this life has set for them. Present Oriented: This is a particularly striking feature of their culture. The very fact that they are constantly on the move, travelling from one place to another, clearly highlights their strong faith in the importance of the present. They live in the present, since they are not aware of what the future has in store for them, they don't plan their lives for future needs, the way we do. At the same time, they associate their life also with their past, their history, their traditional values. Their songs of history bring out their sad past... Growing: The gypsies are excellent musicians. Being a musician means constantly choosing between two options: either acting as the fierce guardian angel of a given musical style, or using the wealth of information gathered during their travels to shuffle the deck. They seek new forms of music in this quest of theirs. They try to develop the music to fit their present. Thus their music is one aspect, that brings out that their activities are highly characterized by their own inner self-development. Social Relationships: